Brand Strategy

Launching a new business? Revamping an existing brand? Or need to ensure an existing brand is being portrayed correctly? Our brand strategy services include the following.

Brand Development & Positioning

A brand is more than logos and taglines. It’s an experience, a memory and a relationship. We work hand in hand with our clients to help them define the essence of what their brand is, how and why it’s special and unique to their consumers. Our branding development efforts are focused around understanding your company and goals, the people that build it, a thorough market understanding and a competitor landscape analysis. Doing so, we develop a set of brand visual and verbal brand systems which perfectly reflects who you are. We work towards developing your brand name, tone of voice, target audience mapping, a visual identity, communication language and a brand manual.

Branding & Identity

This is how your audience sees, feels and gets to know your brand. The identity expresses your company’s personality and values, and brings your brand to life. We create the logo unit, typography, colour palette and imagery language as a part of this service. This also includes an extension to stationery such as visiting cards, envelope, letterhead, brand guidelines, and a brand manual.

Brand Communication

Brand communication defines the brand as much as aesthetics do. It is the bridge between your brand and your target audience. It’s what you want to communicate, how should it be communicated, to whom it should be communicated and via which platform. We develop your tone of voice and an overall communication strategy for print and digital. We also execute your messaging across print materials and digital media channels.

Development & Tech

A website is a crucial brand touch point and we ensure a smooth experience by building user-centric interfaces that interact, and communicate clearly on all devices.

Content Management Systems based Websites

Brands today are super dynamic, and so is the information they distribute. For the ever growing brand, we design and develop dynamic content management systems like WordPress and Squarespace which gives your business complete control over their content and ease and flexibility to update it effortlessly. The development of a CMS website process include sitemap, design, development, Google Analytics integration, On Site SEO Optimisation and bug testing.

E-commerce Solutions

We make sure that your consumers’ shop experience online is a breeze. We deploy WooCommerce, Squarespace, Shopify or Magento to turn your site into a powerful e-commerce store. Integrations with payment gateways such as CCAvenue, PayPal, PayU allow your customers to pay you in their preferred, secured way. The development of a CMS + E-commerce website process includes sitemap, design, development, payment gateway integration, Google Analytics integration, On Site SEO Optimisation and bug testing.

UI/UX Design + Front End HTML, JavaScript & CSS

Looking for a custom design for your website? Or a front end design to embed with your existing website backend? We design intuitive and responsive interfaces that provide the best user experience, keeping in mind the latest trends and practices. The website development process includes customer journey study, sitemap, wireframing, front end design and front end development.

UI/UX Design + Custom Backends based Websites

Depending on the complexity and dynamic nature of the website requirement, we develop PHP based custom backend websites. It is a Content Management System based website that facilitates the ease of content edits and updates. Each of these websites include customer journey, sitemap, wireframing, front end design and development, Google integration and On Site SEO Optimisation.

Design

Our designs involve a delicate balance between form and function, backed by insight and strategy to engage your audience at every stage.

Logo & Identity

This is how your audience sees, feels and gets to know your brand. The identity expresses your company’s personality and values, and brings your brand to life. We create the logo unit, typography, colour palette and logo manual as a part of this service. This also includes an optional extension to stationery such as visiting cards, envelope, letterhead, brand guidelines, and a brand manual.

UI/UX Web & App Design

A website is a crucial brand touch point. We design user centric website and app interfaces, along with responsive designs for mobile devices, keeping in mind the latest trends and developments. The process includes customer journey study, sitemap, wireframing, designs and final output in open file format.

Print & Digital

An important means of communicating with your audience is advertising – print and/or digital. Brochures, leaflets, flyers, annual reports, print/online ads, social media creatives or e-mailers – we design each marketing collateral keeping in mind the messaging, brand language and consumer behaviour. We also design calendars and planners for brands.

Packaging

Packaging is where your brand’s strategy, design language and messaging really comes to life in a physical form. As such it is an important element of brand marketing and we makes sure your packaging design fits your product and your brand, while still standing out from the competition. We manage packaging from concepts to designs to final print production.

Marketing & Engagement - Digital

Digital times call for brands talking with their audiences and encouraging them to talk amongst themselves. We make sure you’re engaging with the right audience and earning yourself some great advocates.

Digital Media Strategy & Management

Coming age calls for brands doing a lot more than just sales. Consumers have become more conscious and they want to connect and interact with brands, and digital media serves as a direct means of gaining an honest feedback about your brand on a day to day basis. As such, we study how your audiences speak, where they speak and how they behave. We discover insights about them and then develop strategies and actionable plans for a holistic digital positioning and communication. This makes it easier for your audiences to receive the information they want, at the platform they like. We then engage via content distribution and have conversations with your audiences across multiple platforms such as social media, emailers, communities, influencer marketing, etc.

Digital Campaigns

We believe that brands needs a plan to sweep consumers off their feet. Whether it’s a campaign communicating the launch of a new product, a line, an initiative or a change in the brand. We design interactive and engaging experiences for your brand campaign that connect with your audiences through the most powerful of platforms. We develop a good understanding of your goals and suggest the best plan in lines with the latest digital trends and consumer behaviour patterns. Campaigns usually include more than one touchpoint to connect with your audience such as an interactive microsite/website, social media, emailer, on-ground, influencer marketing, etc. We suggest the perfect blend of each, in order for you to best communicate your message.

On Site & Off Site SEO Optimisation

Search Engine Optimization is the method of increasing the number of visitors on your website through organic search results, by receiving a high position in search results of a search engine. These positions are decided as a result of complex algorithms that choose which website should be listed first. Basis an understanding of your brand, offerings and market, we identity keywords and create meta tags which help your brand appear in the online searches.

On Site SEO: Includes the optimisation of every web page, its content, images and codes on a webpage in order for it to rank high on a search result. These enhancements make it easy for web crawlers to index your websites and its content. After evaluating your brand, we optimise your website content and include necessary keywords and meta tags, so your audience finds it easy to reach you via search engines as well as for search engines to rank your site higher.

Off Site SEO: Includes the activities performed off of your website that links back to your website. This is optimised by link building, social media marketing, social share, influencer/blogger marketing and various other techniques. We make sure that more and more people share, reference and link your website and publish relevant content for you, which results in search engines to trust the site and the brand to be worthy of the search query.

Media Planning

As a part of digital marketing, we run paid ads online for you across multiple platforms so that your content can reach a larger target audience across relevant geography, demography and interests. Depending on your brand/communication objective we run Google Ads, Facebook Ads, and Instagram Ads. We manage the objective of the ads, the design, the execution as well as the reports.

Content Production

We love stories and we’ll help you tell yours. We listen, analyse, understand and connect with your audiences through print, video, web, and other platforms that best suit your communication needs.

Content Strategy & Production

Content strategy is all about knowing what your consumers want to hear or need to know and reaching them with the right content at the right place. We create branded content, from ideation to creation. Whether it’s writing copy for your website, social media channels, creating infographics, or producing photographic and videographic based content, we create the assets to support your print and digital needs. We offer print and digital content strategy and generate copy for website, that is SEO optimised, social media content that makes it easy for your audience to find, read, understand and interact, corporate reports to display results, and marketing collaterals to attract sales and more.

Micro Content Production

Micro content is a ‘snack-sized’ shareable content format that provides an overview or a piece of a much larger content structure. It’s often quirky, sharp or a concise piece of information that catches attention within a short span of time. We create micro content all the way from one minute Instagram teaser videos, Instagram stories, Snapchat stories, animated GIFs, to infographics or illustrations. Since people are more likely to view short pieces of content, they are also inclined to share these with their social group. Given the time frame of these bite-sized content pieces, it’s bound to do away with fillers and will get your information across quickly and effectively.

Photography & Video Production

Photographic based content is important for business where aesthetics are everything. We understand the importance of a well taken shot and the message it conveys to your audience.

Catalogue Photography

Whether its for a table top product shoot or model shoot for an ecommerce store or images support your marketing collaterals, we got you covered. We work together with you to achieve your communication objectives by understand your audience’s taste and we manage every stage of the process right from concepts, moodboards, set up, shooting, retouching to receive the final images.

Fashion Photography

Looking to create a lookbook? Or a lifestyle shoot for your fashion brand? We understand your brand language, and what visuals complements it. We manage every stage of the process right from concepts, moodboards, set up, location, shooting, retouching and the final images.

Micro Content Production

Micro content is a ‘snack sized’ shareable content format that provides an overview or a piece of a much larger content structure. It’s often quirky, sharp or a concise piece of information that catches attention within a short span of time. Since people are more likely to view short pieces of content they are also inclined to share these with their social group. Given the time frame of these bite size content pieces, it’s bound to do away with filler and will get your information across quickly and effectively. We shoot and produce micro content all the way from flatlays for social media posts, one minute Instagram videos, Instagram stories, Snapchat stories and animated GIF.

Kinetic Video & Animation

Whether you’re launching a promo for a new brand, a new line or a short explanatory video, kinetic videos are a great way to grab attention quickly, tell your story and create conversations about your brand or product. Apple’s “Don’t Blink” is a perfect example. With the perfect balance between type, rhythm and speed, its the coolest piece of media that conveys its message and is also an entertaining at the same time. It’s also cost effective because it does away with the crew, location, models etc. We work all the way from concept, copy, design to giving you the final output.