Drishti Lifesaving provides professional lifeguard services on behalf of the Department of Tourism, Government of Goa deployed across Goa. Over 700 trained lifeguards provide dedicated service across every single beach stretch of Goa and internal water bodies of Doodh Sagar and Mayem Lake. Operational since 2008, it is a state of the art lifeguard program using international best practices focused on ensuring the best possible safety standards for the thousands of people that throng Goa’s beaches and water bodies every year.

OBJECTIVE

• To create brand awareness around the firm and the services of the private company and the sole provider of lifeguard services around all the beaches of Goa.
• To promote brand synonymous with lifeguarding in India.
• Create interesting and light content around a serious topic such as beach safety.
• Promote the Goa Tourism as a safe beach destination to visit.

The project was strategised and executed by Dhriti Jain as a part of Skarma’s Project Management and Strategy Team. Skarma owns copyrights to the project and the same is listed post taking their permission.