nd Other Essentials is a trend led accessible destination online for Clothing and Accessories for women. Their aim is to bring to you fashion from all over the world through an interactive platform at your fingertips at guilt-free prices. Thoughtfully crafted and detail-oriented design at reasonable prices, through the products they aim to bring playfulness, magic, whimsical joy and love to your lives.
To design and a develop a lifestyle and fashion based e-commerce site with payment gateway integration.
STRATEGY & DESIGN
Since the logo followed a dark colour scheme, we decided to develop dark colour palette for the website as well. We made sure that the homepage was more lifestyle than a direct product push. As such we designed banners to represent the collection/season at the moment and a mood based product selection option. A detailed product description page was created and an easy cart, checkout and registration process was established. Responsive view for tablet and cell phone was also created.